BRAND COLORS
Visor’s main brand colors are gray and sunny orange. The combination of gray and orange gets strength from white and black. Together, they create an image of youth, elegance and timelessness.
The main colors of the Visor brand, orange and grey are used as the dominant colors in marketing material.
The orange color is used in the effect line in front of the main headings and in the effect stripe at the bottom of the page. Orange is not used as text color.
LOGO COLORS
Visor's logo colors are orange and cloudy grey. The grey color is only used in the logo. The orange color is also used in graphic elements, such as the orange line at the bottom of a page and the vertical line used with headings.
SUNNY ORANGE
C=0, M=60, Y=100, K=0
PMS=151 C
R=240, G=124, B=0
HEX=#F48120
CLOUDY GRAY
C=52, M=43, Y=41, K=7
PMS=Cool Gray 8 C
R=128, G=129, B=132
HEX=#808184
SUPPORT COLORS
The support colors can be used in graphs or images when more colours are needed visually. The green colours are used specifically in connection with the marketing material of Visor Terra collection.
The dark grey and black are only used as text colors. Black text is used on the webpage. Dark grey text color is mainly used in graphic material. Always use white text on top of an image and make sure there is enough contrast with the background image.
The light grey color can be used as a background color to highlight text or an image from the other content.
LIGHT ORANGE
C=0, M=60, Y=100, K=0, Tint 75 %
PMS=151 C (75 %)
R=244, G=157, B=64
HEX=#F49D40
DARK GREY
C=0, M=60, Y=0, K=90
PMS=419 C
R=65, G=64, B=66
HEX=#414042
LIGHT GREY
C=0, M=60, Y=0, K=5
PMS=649 C
R=241, G=242, B=242
HEX=#F1F2F2
FOREST GREEN
C=90, M=36, Y=100, K=32
PMS=2427 C
R=5, G=96, B=49
HEX=#056031
LEAF GREEN
C=84, M=17, Y=79, K=3
PMS=340 C
R=10, G=150, B=99
HEX=#0A9663
PALE GREEN
C=43, M=10, Y=40, K=0
PMS=345 C
R=150, G=192, B=166
HEX=#96C0A6
