THE VISOR BRAND BOOK

FIND BRAND GUIDES

OUR BRAND

According to our customer promise "Always in the right light" we want to offer our customers the most ideal lighting conditions in a stylish way. Our solutions help customers to utilize natural light and protect from the sun's heat both in homes and in public spaces. We bring comfort to every day life while reducing energy consumption.

We have a strong desire to solve problems on behalf of the customer. The challenges offered by the customers have been accepted, even if it was not clear in advance how they would be solved. From these challenges, we refine solutions that make customers' everyday life easier and create comfort in different spaces, both in homes and in public spaces.

Our solutions bring coziness and style to different spaces and make the interior glow beautifully in the perfect natural light. Our solutions offer protection from the sun's rays, the brightness of Northern nights or prying eyes. So that you are always in the right light.

Fresh and Modern

SCANDINAVIAN DESIGN

LOGO

The Visor logo was renewed in 2023. The logo is modern and fresh, using sunny orange and grey colours. In smaller sizes no tagline is used.

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COLORS

The Visor brand colours are orange and grey. As support colors, we use a lighter tint of the orange colour, green, black and a light and dark grey color.

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TYPOGRAPHY

The Visor Brand's primary font is Montserrat. The weights medium, regular and light are used for headings, highlights and body text.

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IMAGERY

The Visor brand imaginary is fresh, stylish and sunny. The imaginary represents the products's Scandinavian design.

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COMPOSITION

Visor's design is stylish and simple, yet elegant. As brand elements, an orange line is used at the bottom of page and a vertical line highlights headings.

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TONE-OF-VOICE

Visor's tone of voice is friendly, yet always polite. We restrain from the use of emojis in customer and brand communication.

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