COMPOSITION OF MARKETING MATERIAL
The Visor brand visual identity represents fresh colors, stylish Nordic design interiors and spaces with perfect lightning conditions.
The composition of marketing material is simple, stylish and fresh. The material should have a minimalistic feel which is brought to life with a touch of Visor's fresh orange brand colour.
Titles
Always use an all caps font for main titles (Montserrat medium). As a graphic element, an orange effect line is used next to the main heading.
The orange effect line is placed airily to the left of the main title or text lift. The orange line always slightly exceeds the level of the text both at the bottom and at the top.
The thickness of the line in proportion to the size of the text is about 1-2 mm. The line is always a visually light and thin element. Make sure not to place the text too close to the vertical line.
Headings on top of the image or on a colored background are written in white fonts, and no accent line is used in the headings.
Page composition
A thin orange effect line can be used on the bottom of a page to highlight brand colors. The effect line can be used in vertical and horizontal formats.
Page composition
Always adjust the thickness of the effect line to the page size or image ratio. The effect line can be used on top of image or on a white background.
PLACEMENT OF PAGE ELEMENTS
In Visor material, the elements are placed airily, leaving space around the text and images. A lot of images are used to bring colors and freshness to material.
Place the texts airily, leaving space between the title and the body text. Also leave space on the edges of the page.
In horizontal material, place the logo airily, respecting the security limits, primarily on the lower left side of the page. Note that the logo use is subtle. Make sure the logo size is not too large in proportion to other content.
EXAMPLE 1
In campaigns, images with vertical, horizontal and square formats should be used. The campaign message can be lifted by placing the text onto with a white round background. Design from Finland and Made in finland (key with Finnish flag) symbols can be used.
EXAMPLE 2
Use white text and white logo on top of a dark background. If image background is not dark enough for white text, a transparent dark overlay can be used on top of an image. Font cuts Montserrat Medium and Regular can be used together to highlight text.
EXAMPLE 3
White text and white logo can be used on top of a dark background. Always place the elements so that you leave enogh space between them and to the edges of the image.
EXAMPLE 4
Example of a horizontal ad image.
EXAMPLE 5
Exmaple of a vertical ad image.
EXAMPLE 6
CTA buttons have white ALL CAPS text on orange background.
