BRAND TYPOGRAPHY
In Visor marketing material, the Montserrat font family is used. Font styles Light, Regular and Medium are used. The Montserrat Medium font is used for main headings and body text subheadings. The slightly thinner Regular or Light fonts are used for highlighting and captions.
Primary font
MONTSERRAT
Montserrat is a Google font and can be downloaded free of charge from Google Fonts.
The font color in headings, subheadings, and highlights can be either black or white. The Visor orange effect line should be added to headings on a white background.
MAIN HEADINGS, SUBHEADINGS, HIGHLIGHTS
In Visor marketing material, fonts styles Light, Regular and Medium are used from the Montserrat font family. The Montserrat Medium font is used for main headings and body text subheadings. The slightly thinner Regular or Light fonts are used for highlighting and captions.
BODY TEXT
Montserrat is a multi-purpose font. In both printed and electronic publications, the Montserrat Light font is always used in body texts. The body text should be white or dark gray color (# 333).
COMPOSITION
Always use CAPITAL LETTERS for main headings and link button texts. Subheadings and body text are written with lower case text.
SECONDARY FONT
Use this section for any descriptive text you need to fill out your pages or to add introductory headings between other blocks.
Secondary font
HELVETICA
Helvetica font family can be used as an altenative font to Montserrat e.g. in email signatures, Power Point presentations and Word documents when the Montserrat font is not available.
MAIN HEADINGS & SUBHEADINGS
When Montserrat font is not available, use Helvetica regular in headings and highlights.
BODY TEXT
Use Helvetica light in body texts.