The Visor logo consists of three elements, the Visor text, sun emblem and tagline. The Visor logo was modernized in 2023, and has been in use since the beginning of the year 2023. The relative proportions, shapes and colors of the different parts of the logo may not be altered.
simple & timeless
THE MAIN LOGO
The official Visor logo consits of two elements, the Visor wordmark and the sun emblem. The logo version in orange and grey color without the tagline is primarily used.
Always leave an empty area on the edges of the logo as shown in the picture, where you do not place other elements. Also, when placing on the edge of the page, leave at least a safety margin of space between the logo and the edge of the page.
THE BRAND MARK
The sun element was kept in mind while designing the Visor brandmark. Instead of the current sunbeam element, a more modern and lighter version was created that matches the sun reflection or bokeh effect.
The Visor wordmark consists of two text elements, the Visor text and the tagline. The combination of the two fonts gives the wordmark a simple, timeless and modern look.
MINIMUM LOGO SIZE
Do not use the logo in such a small size, that it is no longer well visible. In smaller sizes, always use the logo version whitout the tagline.
Logo without tagline:
In print material, do not use the logo in a smaller width than 12mm. Always use the logo with its original dimensions.
Logo with tagline:
When using the logo with a tegline, always make sure that the tagline text is in a readable size. In print material, do not use the logo in a smaller width than 50mm.
PROHIBITED USE OF THE LOGO
The original logo must not be modified in any way. Always use master artwork to reproduce the logo.
LOGO WITH THE COLLECTION NAME
The Visor logo may be used in combination with a fabric collection name when branding different fabric collections. The name of the collection must be placed in below and at the end of the main logo. This combination may be used for example in signage and on web pages and as the signature in an advertisement.
AUTHORIZED VISOR RESELLER
A Visor reseller may also use the Authorized Visor Reseller or Manufactured in Finland by Visor stamps in their marketing material.
The use of the stamps observes the same instructions as the use of the Visor logo. The stamps may be used in Finnish or English language versions.