LOGO STORY
The Visor logo consists of three elements, the Visor text, sun emblem and tagline. The Visor logo was modernized in 2023, and has been in use since the beginning of the year 2023. The relative proportions, shapes and colors of the different parts of the logo may not be altered.
simple & timeless
The official Visor logo consits of two elements, the Visor wordmark and the sun emblem. The logo version in orange and grey color without the tagline is primarily used.
LOGO WITH TAGLINE
The Visor logo is used together with our customer promise "Always in the right light" whenever the logo is used on a large size for example on a trade show booth wall of when the customer promise needs to be emphasized.
RESPONSIVE LOGO
The Visor logo is mainly used wihtout the customer promise in all marketing comunications. In digital material, the logo with tagline is never used.
Always leave an empty area on the edges of the logo as shown in the picture, where you do not place other elements. Also, when placing on the edge of the page, leave at least a safety margin of space between the logo and the edge of the page.
ORINGINAL LOGO
Use the original orange and grey colour version of the logo on white and light-coloured backgrounds. When used on top of an image, place the logo on light-coloured backgound only. Make sure that the background is not too busy for good visibility.
WHITE LOGO VERSION
Use the negative white version of the logo on dark background and on top of images with dark colours. When placed on top of an image, make sure the background is not too busy. Do not use drop shadow effects to improve the visibitlity of the logo.
LOGO ON TOP OF AN IMAGE
The coloured vesion of the logo can be used on top of an image, in case the image has light colour shades and the background is not too busy to hinder the visibility of the logo.
LOGO ON TOP OF AN IMAGE
On dark backgrounds and images with dark shades, always use the colour negative white version of the logo.
The sun element was kept in mind while designing the Visor brandmark. Instead of the current sunbeam element, a more modern and lighter version was created that matches the sun reflection or bokeh effect.
The Visor wordmark consists of two text elements, the Visor text and the tagline. The combination of the two fonts gives the wordmark a simple, timeless and modern look.
Do not use the logo in such a small size, that it is no longer well visible. In smaller sizes, always use the logo version whitout the tagline.
Logo without tagline:
In print material, do not use the logo in a smaller width than 12mm. Always use the logo with its original dimensions.
Logo with tagline:
When using the logo with a tegline, always make sure that the tagline text is in a readable size. In print material, do not use the logo in a smaller width than 50mm.
PROHIBITED USE OF THE LOGO
The original logo must not be modified in any way. Always use master artwork to reproduce the logo.
Do not change the dimensions of the logo.
Do not change the position of brandmark.
Do not create new colour versions.
Do not add outlines to the logo.
Do not add any elements to the logo.
Always use master artwork to reproduce the logo. Do not type or shape the logo yourself.
Do not add any glowing effects to the logo.
Do not use a colored background with the main logo. Rather use the white version.
Do not use the logo vertically.
LOGO WITH THE COLLECTION NAME
The Visor logo may be used in combination with a fabric collection name when branding different fabric collections. The name of the collection must be placed in below and at the end of the main logo. This combination may be used for example in signage and on web pages and as the signature in an advertisement.
A Visor reseller may also use the Authorized Visor Reseller or Manufactured in Finland by Visor stamps in their marketing material.
The use of the stamps observes the same instructions as the use of the Visor logo. The stamps may be used in Finnish or English language versions.
